Make it easy for online searchers to find out what they need to know in order to take the next step in coming to your business or calling for an appointment or information.
Make It Super-Easy for People to Do Business with You To maximize your ability to get local web traffic and bring more customers in for service or sales, incorporate content marketing into your automotive business marketing strategy.Ģ. Your online marketing strategy should include a website, blog, email marketing and social networks – as a starting point. Your business must have an online presence so that you get found by local customers who need to have their automobiles serviced, repaired, tires changed or who need to purchase parts to do work on their vehicles themselves. What this means is that by the time they call or arrive at your automotive service, repair or supply location to check out their options, it’s likely that they have already made their decision and they are simply trying to confirm it.ħ0% of the buying process could be complete before a customer ever talks to a brand rep What’s more, up to 70 percent of the buying process may be complete before the customer ever reaches out to a brand or talks to a sales person. (By the way, if your automotive business services business customers as well as – or instead of – public consumers, the number for you is 93 percent - 93 out of 100 of business buyers start the buying process by searching online).ĩ7% of consumers start their search for a local business online (BIA/Kelsey)Īnd 93% of business buyers start their buying process online 6 Marketing Ideas for Auto Repair, Service or Parts Businessĩ7 percent - that’s 97 out of every 100 people – start looking for businesses just like yours online, so says BIA/Kelsey as noted by BixNDex University. This makes for a much more competitive environment where good marketing ideas can mean the difference when it comes to growing a customer base and becoming more profitable. I mean, everyone needs a haircut, right? Everyone eats out from time to time, right? Everyone needs groceries, right?īut for other types of businesses, often times consumers don’t need them until they need them – such as auto repair or auto supply stores or specialty automotive service businesses like tire repair and replacement businesses. We’re talking about small business types that have steady demand and simply need to let the public know they are out there and provide good service.
6 Ways to Grow an Auto Repair, Service or Parts Businessįinding articles with marketing ideas is easy however, finding resources specifically tailored to help with growing a specialty business, marketing ideas for auto repair, auto supply or other automotive service companies is not so easy. Here are six marketing ideas for an auto repair, service or parts business. When you’re in a super-competitive industry, effective marketing makes a difference.
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